Commerce has borrowed so much from culture. But has culture borrowed enough from commerce?
COMMERCIAL SOLUTIONS FOR MUSEUMS AND CULTURAL INSTITUTIONS
At CUBRA we believe art and culture challenges the status quo, the mundane, the everyday, the ordinary. It elevates people to a higher ideal, a commonality of history and social bonds, and dares to question the accepted norms of today.
Across the globe, a new age of responsible, intelligent and quirky consumerism looks toward cultural brands as a powerful antidote to the often hollow promise of the high-street customer journey.
Everywhere museums and cultural institutions are looking to capitalise on their tangible and intangible assets – their brand – to generate new streams of sustainable income.
And this is where we come in…..
At CUBRA we bring the expertise, and financial know-how, cultural institutions sometimes struggle to find, with which we can co-develop new and authentic customer-journeys.
Based in Copenhagen, we develop and implement sustainable commercial solutions for museums and cultural institutions, whilst remaining sensitive to the very integrity that make them special.